Get your free copy of this research study that takes a mystery donor’s look at the online giving experience and email communications of 630 organizations in 9 countries.

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

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Did you know that 95% of nonprofits around the world have some element of friction in their online giving experience that has been proven to hurt donation conversion rates? Or that Germany and the United Kingdom are 12 times more likely to offer a way to give online via bank compared to Australia or Canada. Or that 1 in 2 organizations in France and the Netherlands did not send a solicitation email to online donors in 90 days compared to 1 in 20 in the United States?

Those are just a few of the interesting things we found by becoming a mystery email subscriber and online donor to 630 organizations in 9 countries with the goal to better understand the current state of online fundraising across the globe.

Get New Ideas to Improve and Optimize Your Fundraising

In this brand new report from and NextAfter, you’ll discover all the things we learned from 535 email signups, 585 online donations, and 5,976 email communications and get answers to key questions like:

  • How easy is it to sign up for email? 
  • What did organizations offer in exchange for our email?
  • How many emails are nonprofits sending to their email subscribers? Their donors?
  • How well are organizations communicating why a donation is needed?
  • How are nonprofits focusing on recurring giving on their donation pages?

You’ll also get user experience benchmark data on a country-by-country basis, access to examples of donation pages and emails from organizations around the world, and see real experiments with nonprofits.

Get your free copy of The Global Online Fundraising Scorecard.

See how your organization compares to 630 nonprofits from around the globe by requesting your free report using the form below. We'll send it to your email right away.

What fundraisers say about NextAfter research:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues, tips, & experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

 other fundraisers have also downloaded and trust NextAfter research studies.


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